Founded in 1908, General Machinery has grown into four divisions including air products, electrical/automation, pumps and service, serving facilities of all sizes. Headquartered in Birmingham, AL and with offices in Mobile, Montgomery, and Madison, General Machinery serves the entire state of Alabama. 

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As industry in Birmingham became electrified in the early 1900's, Crocker Wheeler Company of New Jersey, sent New Orleans native B.A. Schroder to open an office to take advantage of their new market.


Schroder watched Birmingham's industry and opportunities grow and left the company in 1908 to start General Machinery Company. He originally started stocking Crocker Wheeler motors for electrical mining machinery, later becoming a Cutler Hammer distributor in 1913.


He soon then broadened the company's scope by handling pumps during a slump in the mining industry. After Schroder's death in 1954, his son in law Ed Wilkinson operated the company until his death in 1972, at which time the company was purchased by Francis Crockard Jr.


In 1995, General Machinery became one of two electrical distributors in Alabama to qualify for membership in the Association of High Technology Distribution (AHTD). AHTD is a organization consisting of manufactures and distributors that focus on the high tech automation products and solutions produced for Industrial, OEM, Integrator, Utility, Municipal and Process companies throughout North America and abroad.

In 1987, General Machinery purchased the Fred Chenowith Company for further expansion in the compressor market.


In 2007, Francis Crockard's sons, Frank and Paul Crockard became owners and have since developed General Machinery into four divisions including air products, electrical/automation, pumps and service, serving facilities of all sizes. While the main office remains in Birmingham, branch locations have since been opened in Mobile, Madison, and Montgomery to better serve the entire state of Alabama.


921 1st Avenue North

Birmingham, AL 35203


Mailing Address:

P.O. Box 606

Birmingham, AL 35201


Phone: 205.251.9243

Fax: 205.252.9723

Toll-Free: 800.821.5937




9059 Highway 20

Madison, AL 35758  

Phone: 256.772.5859

Fax: 256.772.5719

Toll-Free: 800.772.5859




3351 Halls Mill Road

Mobile, AL 36605

Mailing Address:

P.O. Box 5174

Mobile, AL 36606


Phone: 251.473.1588

Fax: 251.471.4942

Toll-Free: 800.476.1588


P.O. Box 242535

Montgomery, AL 36124


Toll-Free: 800.821.5937



Monday - Friday 

8:00 am to 5:00 pm



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© 2017 General Machinery Company                                

921 1st Avenue North

Birmingham, AL 35203


Call us: 800.821.5937