Fred Key is General Machinery’s Pump Division Manager operating from our Main Office, Service Center and Warehouse in Birmingham. In addition to the application and sales of pumps and related equipment, he is responsible for the training of other sales personnel as well as the repair and field service of pumping equipment.

Fred is a life-long resident of the Birmingham area and has over 40 years of experience in the sales, application and service of pumps. His career began as a journeyman machinist repairing heavy industrial equipment at U. S. Pipe and Foundry. During this time he attended the University of Alabama in Birmingham in an engineering curriculum. He entered the sales field with an industrial equipment distributor and specialized in rotating equipment, including pumps, compressors and blowers.

After working in pump distribution for over 25 years selling a broad range of pumping equipment, Fred joined General Machinery in 2003 as a pump sales representative and was named Pump Division Manager in 2008.

Fred and his wife Faye reside in Trussville, AL and enjoy spending time with their children and grandchildren and are looking forward to the birth of their first great-granddaughter this summer.